How would you rate the vision you or your company has regarding media? Are you a bit clairvoyant - gazing into the future with confidence? Or more like the myopic Mr. Magoo?
You probably have a business plan which details the milestones you want to achieve and the markers that will indicate those accomplishments. But what about awareness of your Brand? There are many ways you can increase your media outreach. Lots of them are cheap and some even free.
Don't know where to start?
Begin with an analysis of your current situation and assests. Website, videos, newsletters, blogs etc.
Then determine a goal and a message. Do you want to be known as the the best or cheapest or deepest or fastest? Pick one or two values. And realistically determine your location - your sphere of influence. Is it local, regional, national or gloabal?
Develop a strategy to promote the message and reach those goals. Much of the work you can do with your own research and skill sets and you will have the satisfaction of "owning" the knowledge. Some elements to your media strategy will require professional assistance.
A good plan and a bit of consistent effort can produce some great results.
Here are some resources to assist.
http://www.magnifydigital.com
www.gitomer.com
http://adage.com/
Make more media!
www.mooremedia.ca
Wednesday, June 22, 2011
Sunday, June 12, 2011
Tuesday, February 22, 2011
Sunday, February 20, 2011
Stuff I learned in Texas
Things I learned in Texas this week
From "Don't Squat With Yer Spurs On”, A Cowboy's Guide To Life by Texas Bix Bender
- · There's more ways to skin a cat than stickin' his head in a boot jack and jerkin' on his tail.
- · Never ask a man the size of his spread.
- · Never kick a fresh turd on a hot day.
- · After eating an entire bull, a mountain lion felt so good he started roaring. He kept it up until a hunter came along and shot him. The moral: when you're full of bull, keep your mouth shut.
- · If you find yourself in a hole the first thing to do is stop diggin'.
- · Never smack a man who's chewin' tobacco.
- · It don't take a genius to spot a goat in a flock of sheep.
- · When dealin' with a slick son of a b...., start off by pinnin' him down and changin' his oil.
- · Never ask a barber if he thinks you need a haircut.
- · Never follow good whiskey with water, unless you're out of good whiskey.
- · If you get to thinkin' you're a person of some influence, try orderin' somebody else's dog around.
- · Don't worry about bitin' off more than you can chew. Your mouth is probably a whole lot bigger'n you think.
- · Good judgement comes from experience, and a lot of that comes from bad judgement.
- · Always drink upstream from the herd.
- · Never drop your gun to hug a grizzly.
- · If you're ridin' ahead of the herd, take a look back every now and then to make sure it's still there.
- · When you give a lesson in meanness to a critter or a person, don't be suprised if they learn their lesson.
- · The best way to have a quiche for dinner is to make it up and put it in the oven to bake at 325 degrees. Meanwhile, get out a large T-bone, grill it, and when it's done, eat it. As for the quiche, continue to let it bake, but otherwise ignore it.
- · There's two theories to arguin' with a woman. Neither one works.
- · When you're throwin' your weight around, be ready to have it thrown around by somebody else.
- · Lettin' the cat outta the bag is a whole lot easier 'n puttin' it back.
- · Always take a good look at what you're about to eat. It's not so important to know what it is, but it's critical to know what it was.
- · The quickest way to double your money is to fold it over and put it back in your pocket.
- · A smart ass just don't fit in a saddle.
- · Never miss a good chance to shutup.
Sunday, February 13, 2011
Wednesday, February 9, 2011
Just east of El Paso - No Country for Old Men
Heading into this country next week - just makes me a little nervous.
Tuesday, February 8, 2011
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